TWENTY YEARS! Viva! has been, and remains, an exhilarating, rewarding and challenging rollercoaster ride. We are a gritty group, rebelling against a grossly unfair world, absolutely determined to stop the institutionalised torture of animals.
I’ve looked into the eyes of the animals who are incarcerated; who have known nothing but a life of relentless, gnawing pain and utter frustration. What is hard is when they look back – really look back, like they are trying to work me out, find an answer in my soul.
My reply is Viva!.
Either we accept cruelty or we fight it. And through Viva!, I’ve met thousands of imaginative, warm-hearted people who are fighting in their way. Vegans, vegetarians, meat reducers, pescetarians – all people walking a path towards a cruelty-free life.
