Viva! has been campaigning for 21 years and while we have always known we were doing the right thing for the animals, the proof is now piling up. The word vegan has become entirely normalised and increasing numbers of companies are changing their products and proudly stamping them with the word ‘vegan’ in large letters. We recently held another Incredible Vegan Roadshow, this time in Portsmouth and over 2,000 people came through the doors in a single day. That’s impressive but even more so is that Viva! was the first to throw open the doors in towns and cities and invite people to come inside and find out about vegan living. Imitation is the greatest form of flattery and now there are 45 annual festivals across the UK. It is brilliant! There is a hugely impressive change taking place amongst young people in particular and the extraordinary free runner Tim Shieff is typical (see my interview with him on page 8). There is so much to read and celebrate in this 60th edition of Viva!life.
